Ondina Afonso

Head of Quality & Research
MC SonaeBack to speakers
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Session details

11 September – Session 2
10:30–11:20 – Breakout
Consumer Expectations: Claims and Credibility in the Supply Chain

Personal statement

GLOBALG.A.P. has been a pioneering and visionary entity in the topics of sustainability in agriculture, and how the entire supply chain should work together to respond to consumer motivations. I believe that this SUMMIT will strengthen the sense of partnership among all the links in the supply chain that GLOBALGAP has been promoting, so that we can achieve increasingly sustainable production and consumption.

About

Ondina Afonso has over 25 years’ work experience in the agrifood sector. Currently she is Head of Quality & Research at MC Sonae, and also chairs the Clube de Produtores Continente of MC Sonae, via which the company strengthens the competitiveness, innovation, and sustainability of Portuguese agrifood producers.

Ondina is the Chair of the Food Committee at EuroCommerce and Chair of the Chain of Custody Technical Committee at GLOBALG.A.P. Since 2002, she has been working at the European Commission as an Independent Expert assisting with research and innovation assignments including the evaluation of proposals and, more recently, contributing to the definition of concepts for a sustainable EU food system.

Recently she joined the Stakeholder Discussion Group on Emerging Risk from EFSA – the European Food Safety Authority.

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