Misha Voronenko

Senior Technical Advisor for Markets, Food Safety, and Certification
CAREBack to speakers

Session details

10 September – Session 1
14:00–14:50 – Breakout
Smallholder View on Compliance: Opportunities and Challenges

Personal statement

Personally, I represent CARE, a global NGO leading the fight against poverty and food insecurity. My goal at the GLOBALG.A.P. SUMMIT 2024 is to further learn and promote ways for smallholder farmers to get better access to international markets, enabling them to expand their business opportunities. For me and for others, the SUMMIT provides valuable insights and networking opportunities that can help small-scale producers and other actors in the food industry to meet global standards and to increase their market access.

About

Born in a country impacted by an economic and sociopolitical crisis, Misha has become passionate about how entrepreneurial energy can in time raise economic status for all. Holding an MBA and a Master’s degree in International Affairs from George Washington University, he put this into practice spending two decades honing market-based solutions in international development and management consulting industries.

He currently works for CARE USA as a senior Technical Advisor, overseeing food safety practices and certification scheme solutions for smallholder women farmers worldwide. Before CARE, Misha served as a senior technical manager for private sector engagement at Food Enterprise Solutions, where helped improve the food safety culture of small- and medium-sized food businesses in Senegal, Nepal, and Ethiopia.

He brings expertise in market research and analysis, strategic marketing positioning, enterprise development, and go-to-market planning, and has worked with various certification schemes including GLOBALG.A.P. and Fairtrade.

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