Marcel Zandvliet

Chief Marketing Officer/Chief Sustainability Officer
Dutch Flower GroupBack to speakers

Session details

11 September – Session 2
10:30–11:20 – Breakout
Consumer Expectations: Claims and Credibility in the Supply Chain 
11 September – Session 2
12:00–12:30 – Plenary
Shaping the Future of Farming Together: Conclusions on Green Claims and Evolving Supply Chain Legislation

Personal statement

This SUMMIT is a must-visit to make sure you are aligned with the international developments on supply chain transparency and the way GLOBALG.A.P., producers, traders, and retailers are cooperating.

About

Marcel Zandvliet has been the CMO, CSO, and member of the Executive Committee of the Dutch Flower Group (DFG) since 2011. The DFG is a family-owned business with over 30 companies specializing in the international trade of flowers and plants. It conducts business in over 100 countries, with 5,000 employees and an annual turnover of more than €2 billion.

His role includes responsibility for both marketing and sustainability strategy. Being part of a family-owned business means upholding the values and traditions of the DFG – with the aim to maintain a strong reputation in the international flowers and plants market, ensuring leadership in the sector through sustainable practices and continuous innovation.

Since 2013, Marcel has been involved with sustainability initiatives in the sector, including being one of the founders of the Floriculture Sustainability Initiative (FSI). In 2019, this led to becoming a member of the FSI Board, and since 2022 also adopting the role of Vice Chair. Between 2017 and 2022, he was involved with the International Responsible Business Conduct for Floriculture through the IRBC Agreement Floriculture.

Since 2023, Marcel is also member of the GLOBALG.A.P. Advisory Board.

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